Loss-making Burberry to focus back on outerwear in turnaround plan
STORY: Back to basics - Burberry is to focus on its core trench coats and scarves to win back customers.In a strategy update on Thursday (Nov 14) the struggling luxury brand said it will be less ambitious with prices for bags and shoes,
Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...
Burberry Thursday outlined a new strategy that will focus on scarves and the outerwear such as trenchcoats it is known for as ...
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Burberry Ramps Up Turnaround in Effort to Revive BrandBurberry is also dealing with its own challenges. In July, the company issued a profit warning, halted its dividend and ...
Shot in London's storied cultural neighborhood of Bloomsbury, the campaign features three sets of portraits that spotlight ...
The game of designer musical chairs has been nearly impossible to keep track of in the last few years, but yes, brands keep ...
Shares in the British trench-coat maker surged Thursday after new Chief Executive Joshua Schulman set out his plans to fix ...
(Reuters) - UK stocks edged higher on Thursday, with luxury firm Burberry leading gains in the mid-cap index after unveiling ...
Burberry also plans to slash costs by millions and has set a lofty new revenue target under CEO Josh Schulman.
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