The agency will continue to operate independently, while collaborating closely with WPP’s wider network of companies.
Consumers in India are presenting a dichotomy of sorts when it comes to adoption of technology and artificial intelligence ...
While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim ...
The PR major’s in-house service production unit amplifies global reach through AI, time-zone synergies, and regional studios, ...
KFC’s new ‘Taste the epic’ campaign celebrates the brand’s range of bestselling menu items—from the iconic Hot & Crispy Chicken, Hot Wings to the boneless Chicken Popcorn, and Peri-Peri Boneless ...
The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.
In a fresh twist to the ongoing tensions between Google and news publishers worldwide, Shailesh Prakash, a prominent ...
In a fresh twist to the ongoing tensions between Google and news publishers worldwide, Shailesh Prakash, a prominent ...
Think Design has partnered with Hero MotoCorp’s electric two-wheeler brand VIDA to redesign its website experience. The ...
Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.
The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG ...