Marketing Week53m
Inclusive advertising, marketing’s value, car brands: 5 interesting stats to start your week
Brands with greater inclusivity in their advertising have a 62% higher chance of being a consumer’s first choice, according ...
Marketing Week1h
Why Marriott is launching its first EMEA campaign for its Bonvoy loyalty proposition
Marriott wants to up its brand awareness and usher more customers through its doors as it releases its first EMEA campaign ...
Marketing Week1h
Four big strategic mistakes Nike needs to reverse
Outgoing CEO John Donahoe set Nike on the wrong trajectory, thanks to bad assumptions about product and distribution, and an insufficient focus on brand.
Marketing Week4h
‘Challenged to take action’: Co-op launches inclusivity campaign in response to member requests
The Co-op is launching a campaign to promote diversity and unity across UK communities against backdrop of civil unrest.
Marketing Week7h
‘The simpler, the better’: Big Issue’s CMO on launching its first membership scheme
The Big Issue Group is launching the scheme to encourage “collective action” and tackle the poverty crisis in the UK.
Marketing Week9h
‘Break rules, honour traditions’: Universal brand building lessons from McDonald’s, Lucky Saint and Octopus Energy
Marketing Week shortlists five brands for its most prestigious annual award: Brand of the Year. This year’s shortlist features some of the best-known and fastest growing brands in the ...