Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...

Burberry's new CEO Joshua Schulman faces an uphill task to turn around the British luxury brand whose sales have declined ...

Burberry is rejuvenating its brand by emphasizing classic outerwear over leather goods, with innovations like 'scarf bars' in ...

Troubled British fashion house Burberry on Thursday announced cost-cutting plans after posting a loss, with the global luxury ...

Troubled British fashion house Burberry on Thursday announced a turnaround plan to kickstart the brand as it reported tumbling profits and a drop in sales.

Read what analysts think of Burberry's turnaround plan that involves cost cutting of 40 million pounds and focussing on core ...

will involve the rollout of “scarf bars”, starting with Burberry's 57th Street flagship store in New York. The strategy requires a careful balancing act so as not to skew the Burberry offering to a ...

Advt Some investors and analysts say Burberry's roughly 56 outlet stores should be top priority for Schulman as they could detract from attempts to push the brand to the higher end of the luxury ...

Today, we are acting with urgency to course correct, stabilize the business and position Burberry for a return to sustainable ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...

The luxury fashion house is planning £40 million in savings, promising to focus on its ‘core’ products and customers in future.

Shot in London's storied cultural neighborhood of Bloomsbury, the campaign features three sets of portraits that spotlight ...