Digital Marketing News | Marketing Dive
Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and mo
Social Media Marketing News | Marketing Dive
Oct 31, 2024 · 5 ways grocers can master shoppable video, connected TV. Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, said Chris Bruderle, IAB’s VP of industry insights and content strategy. By Peyton Bigora • Oct. 2, 2024.
Agencies News - Marketing Dive
3 days ago · California Pizza Kitchen’s new agency roster arrives for milestone year. The chain under new chief marketer Dawn Keller has lined up agencies Iris, Blue Engine, Acadia and Push ahead of its 40th anniversary next year. By Aaron Baar • Oct. 21, 2024. Access now . Trendline.
Marketing Analytics News | Marketing Dive
6 days ago · Snap doubles number of advertisers in Q3 as AI, AR bets persist. The platform’s hot streak endures as it reports 10% year-over-year ad revenue growth and the addition of 37 million daily active users during the period. By Jessica Deyo • Oct. 31, 2024. Bennett Raglin/Getty Images for Bustle via Getty Images.
Marketing playbook: Breaking down industry trends to follow in …
Jan 26, 2024 · Marketing playbook: Breaking down industry trends to follow in 2024. Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI. Published Jan. 26, 2024. By Marketing Dive staff. Nuttapreya Sirisommai via Getty Images.
Creative Marketing News | Marketing Dive
Nov 7, 2024 · Papa Johns names new CMO to elevate data-driven creativity. Jenna Bromberg, previously director of core marketing at Pizza Hut, joins Papa Johns as it works to improve perceptions around value and loyalty experiences. By Peter Adams •Nov. 7, 2024. Retrieved from Dick's Sporting Goods on November 06, 2024.
9 campaigns that boosted the mood in 2022 | Marketing Dive
Dec 12, 2022 · Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise. Creativity faced a gauntlet of challenges in 2022, dispelling hopes for a marketing renaissance. War broke out in February, followed by a souring economy and ad market.
Deep Dive - Marketing Dive
The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success. Historically marketed to workmen and outdoorsmen, the brand unlocked the power of women selling to women with the help of a group of influencers. Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
And just like that, Google won’t be deprecating cookies. What now?
Jul 23, 2024 · Deep Dive. And just like that, Google won’t be deprecating cookies. What now? The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. Published July 23, 2024. Chris Kelly Senior Reporter. Google changes course once again, announcing that it will explore a ...
Starbucks appoints ex-Chipotle exec as first global chief brand …
Oct 21, 2024 · Dive Brief: Starbucks has appointed Tressie Lieberman as the chain’s first global chief brand officer, according to details shared with Marketing Dive. The executive was most recently CMO at Yahoo and previously worked for Chipotle, Taco Bell and Pizza Hut. Nation’s Restaurant News first reported the news.