Moves and wins roundup: Week of 7 Oct - Campaign India
Oct 7, 2024 · The latest appointments and account wins from ISA, Treize Communications, MIKADO, Branquila, Landor India, Pitchfork Partners, Magicbricks, Crosshairs Communication ...
by Vinita Bhatia - Campaign India
The CMO's MO: Kimmy Babbar is turning gears to ... The head of marketing communications at JCBL Group shares that this means balancing industry gravity with tailored messages for both D2C and B2B consumers in digital spaces. Advertising. Oct 29, 2024. Vinita Bhatia.
Vogue India's ambitious Forces of Fashion finds a strategic partner …
Oct 8, 2024 · And it certainly sounds ambitious. From October 14 to 16, the event will feature the work of 40 Indian designers, offering audiences a rare opportunity to view exclusive archival pieces and intricate hand-embellished artworks that are often hidden behind the glitz of …
DDB Mudra bags Birla Opus' creative mandate - Campaign India
Feb 23, 2024 · DDB Mudra has bagged the creative mandate to handle four brands under Birla Opus, Aditya Birla Group's foray into the paints business. The account was won following a multi-agency pitch. The brands under DDB Mudra Group's mandate will be Birla Opus: Style (economy paints range), AllWood (wood finishes), AllDry (waterproofing) and Prime ...
Canva paints a bigger picture for India
Vinita Bhatia. Jul 11, 2024. Canva paints a bigger picture for India. Zach Kitschke, Canva's global CMO tells Campaign how the $26 billion design platform is expanding in the country, its fifth-largest market, to boost the growing creator economy and democratise design for everyone. Zach Kitschke, global chief marketing officer, Canva.
Opinion: Understanding Gen Z in India
Dec 21, 2021 · According to an American study, Gen Z is the most depressed generation, and this is also true for Gen Z in India. To cope, Gen Z use their representations online to find their clan and a sense of belonging. Today Gen Z are shrouded with uncertainty. The internet, capitalism and new technology have created a choice-crisis for youth.
From streets to stadiums: Sports marketing scores big for brands
Oct 10, 2024 · Sports and events present a massive captive audience for brands and athletes alike. Leveraging sports sponsorships allows a brand owner to connect the sponsorship with its brand’s values. Speed, passion, team spirit, and a can-do attitude are key attributes that motivate customers to trust a brand and its commitment to excellence.
Birla Opus' feel-good animated film paints a new brand message
Jun 21, 2024 · Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, has released a new brand film to embody its tagline ‘Make Life Beautiful.’. The film will be advertised in Hindi and all major regional languages and backed by a 360-degree activation across TV, digital, OOH, print, and radio to drive awareness and induce trials.
Sanjeev Jasani to bid Cheil India adieu
Oct 01, 2024. Sanjeev Jasani to bid Cheil India adieu. EXCLUSIVE: Jasani was elevated to the group chief operating officer's role in 2020 and was at the helm of the agency's South West Asia region. Sanjeev Jasani, group chief operating officer, Cheil India. After spending close to ten years at Cheil India, Sanjeev Jasani has decided to move on ...
Year in review: Campaign India top 50 - part one
Dec 22, 2023 · The top 50 campaigns are picked by the editorial team of Campaign India and are listed alphabetically. View part one: Amazon (conceptualised in-house) Ariel (conceptualised by BBDO India) Asian Paints (conceptualised by Ogilvy) Britannia 1947 (conceptualised by Talented)